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Writing Beyond the Academic Journal
Academic papers play an outsize role in career advancement, but researchers who want to expand their reach should look beyond peer-reviewed journals.
Why I Left Academe to Become a Science Communicator
The pursuit of academic research was too narrow for me.

Evaluation: The Key Seasoning of the Social Media Sandwich
Step three of the social media sandwich: monitor and evaluate your progress.

Executing Your Social Media Strategy
Step two of the social media sandwich: posting on the platforms.

Planning: Without the Bread, It All Falls Apart
Step one of the social media sandwich.

Boost Your Research Impact Using Social Media
Three key steps to creating a social media sandwich to expand the reach of your academic work.
Telling Your Research Story
Tips for laying out your story of discovery.
Writing for Peers vs. the Public: When Academic Writing Falls Short
Writing for non-academics requires a different set of tools and approaches than for scholarly writing, but the payoff is worth it, writes Diana Brazzell.
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